Volkswagen - Terminal Velocity
Leopard-crawled our way along a Peter-Pan plank off the edge of a two-story building to get this 45 degree angle. Should have signed an indemnity, surely.
the thought:
A print campaign that turns the Volkswagen Golf R’s 0–100 in five seconds into something you can almost feel.
my role:
Art & copy. A proactive idea I helped turn into a real campaign. From getting the client on board and finding a photographer willing to make it happen on almost no budget, to being on shoot, working out the angles, and sitting with the retoucher through every last detail.