Volkswagen - Terminal Velocity
Leopard-crawled our way along a Peter-Pan plank off the edge of a two-story building to get this 45 degree angle. Should have signed an indemnity, surely.
the thought:
A campaign that turns the Volkswagen Golf R’s 0–100 in five seconds into something you can almost feel.
It started in print, using forced perspective to create that feeling in a single image. Then we took the same thought into film with a real driver and a real Golf R, pushing the illusion further so the road actually seemed to fall away as he accelerated. See the film below.
my role:
Art & copy. I helped turn a proactive idea into a full campaign, from getting the client on board and finding a photographer willing to make the print happen on almost no budget, through shoot and retouching. For the film, I stayed close to production, the edit and the visual execution all the way through.
