Johnson & Johnson — No More Tangles (Kids Shampoo)
When I was a kid I thought there were monsters in my hair. Turns out I was right.
the thought:
Tangles are a tiny problem that can feel enormous when you’re a kid.
So we turned them into something kids could actually see and defeat: little monsters hiding in their hair, washed away or combed out with Johnson’s No More Tangles. It made the benefit easy to understand, and turned haircare into something that felt more like play than a chore.
the thought:
Senior Copywriter. I helped conceive the idea, wrote the film and the original song, and produced the film.