Unilever Omo — #PlayWithThem
Got rained on and left with a nasty sunburn, what are the chances? On the bright side, we had a very effective detergent to wash the mud off.
the thought:
Children don’t experience distracted parenting as multitasking. They experience it as absence.
As screens became an increasingly constant part of family life across the Middle East, #PlayWithThem set out to make that invisible distance feel visible, and remind parents that attention is something their children notice when it’s missing.
my role:
Senior Copywriter. I helped conceive the idea, wrote the script, and led the creative through production and shoot to final execution.