Audi — You Didn’t See It Coming
I had a boss who used to paint figurines. Did he wear a gown and live with his mother? I can’t say.
‘Ma...the meatloaf!’
the thought:
In life, you don’t always see what’s coming. Sometimes the thing waiting around the corner is very different from the thing you had in your head.
This 3 spot radio campaign used that tension to bring Audi pre sense to life, contrasting what people think is about to happen with what’s actually ahead. Because while people get surprised, the Audi Q5 is built to spot critical situations before they become one.
my role:
Associate Creative Director. I helped conceive the idea, wrote the scripts and produced the campaign through to final execution.