Omo Unilever — Dirt For Good
I really hope all these kids are best friends now.
the thought:
Dirt is good had always celebrated kids getting messy through play. Dirt for Good pushed that idea a little further: what if getting dirty could mean doing something good for someone else?
This film turned that into a simple act of friendship. Kids getting stuck in to make sure one of their friends could get in on the game too.
my role:
Senior Copywriter. I helped conceive the idea, wrote the script, and led the creative through production and shoot to final execution.