Audi — Wandering Mind
I mainly think about getting another dog.
the thought:
You can be looking at the road and still not really be seeing it.
This campaign visualised that split second when your mind is somewhere else: the threat is right in front of you, but your brain hasn’t caught up yet. Audi pre sense technology is designed for exactly that moment, detecting critical situations and reacting before you do.
my role:
Associate Creative Director. I helped conceive the campaign, developed the idea across print, wrote the copy and worked closely with the team through execution and production.
