Centrepoint — Negotiation
Never met a kid I could negotiate with. They always got what they wanted.
the thought:
With kids, everything is a negotiation. So for Back to School, we treated those everyday negotiations like something far more serious: tense, high-stakes stand-offs where the terms just happened to involve the coolest new school gear from Centrepoint.
my role:
Senior Copywriter. I helped conceive the campaign, wrote both films and worked through production to bring the idea to life.