Volkswagen — Terminal Velocity Film
No planks this time. But there were mathematicians writing ridiculously complicated computer codes for the camera movements.
the thought:
The print campaign made 0–100 in five seconds feel like the road was disappearing beneath you. So for the film, we thought: what if we actually made that happen?
A real driver. A real Golf R. The moment before he puts his foot on the gas. The hard part came afterwards, in the edit, making the road fall away beneath him without losing the simplicity of the original idea.
my role:
Art & copy. Same as the print campaign, I helped take the idea from a proactive thought to something real. Getting the client on board, working through production and shoot, and staying close to the edit and retouching through to the final film.